Asics to open boutique store in Harrods
Asics have announced that they will be opening a new boutique store on the 5th floor of the world famous Harrods shopping centre.
The store, which is due to open on the 10th March, will be the company’s 4th largest outlet in London and the biggest ASICS concession in the UK. It will be home to all the brands running performance collection as well as incorporating an advanced 3D foot mapping system that combines static and dynamic movement to find the correct shoes for you.
On the opening, Barry Mellis, Managing Director of ASICS UK and Ireland told PITCH PR “We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”
Talking about the opening of the store, Jason Broderick Director of Menswear, Sports and Fine Watches at Harrods said; “ASICS is a world renowned sports brand and will be an exceptional addition to the exclusive offering we are building within the Harrods sportswear department. Our customers are incredibly knowledgeable and are looking for the highest quality products to suit both their athletic and lifestyle needs and we feel ASICS delivers in both these categories and are confident this will be very popular with the Harrods consumer.”
VincoSport will be at the opening, so look out for pictures and a report on the website next week.
